Importance of Email Marketing: Must Read For Entrepreneurs
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help your customers aware of your latest items or offers. Today we will discuss the importance of Email marketing.
Email marketing also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
5 Importance of Email Marketing
1. It help you to stay in contact with your audience
Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them.
This email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks.” Those that have signed up to your email list have already made a commitment to receive these notes.
2. Reach customers in real-time
According to Litmus, 54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy.
More and more consumers are using their mobile devices to access not only emails but all other types of media and information.
Not only that, well-designed emails produce higher conversion rates on mobile than any other medium.
3. People engage with emails
For a long time now, over 40 years actually, email has been a form of communication. As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fashion.
Whether it is to reply, to forward, click through to something else embedded within the email, delete, or to buy something, or to sign up. We tend to do something with the email. Knowing this, you can use email to drive people to your website, to pick up the phone and call or any other call to action. In fact, over 25 percent of sales last year were attributed to email marketing.
4. Email marketing is easy to measure
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates.
This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. These metrics should not be ignored. They are an important part of your internet marketing campaign as a whole. While there are various studies and surveys that present “optimal” numbers to aim for, it all depends on your industry and target audience.
If your customers not only want but expect daily emails, you better provide them. However, sending too many emails to consumers who don’t want more than one a week will see your unsubscribe rate increase. It’s all about knowing your customers and providing valuable content.
5. It’s affordable
Yes, we know you were waiting for us to address this one. You can reach a large number of consumers for less than pennies per message. The cost per (possible) conversion is so low with email marketing, I cannot believe every company does not participate, or engage more often.
One of the things I battled with at the beginning of my business is “What should I give for free and what should I add to my paid content”
I know I wasn’t alone on this table, as I still get my clients asking me consistently “ma’am which content should I put out on my free group, YouTube channel, podcast, etc.
I know this might sound weird but the answer is “Give it out for free” but then again there’s a line to it.
Here’s why I said give it out for free if you give fluff and hoard the juicy part of your expertise, nothing will hypnotize your audience into a craving to experience your paid content.
It’s just like movie trailers, it’s a collection of the juicy parts of the movie that creates curiosity in your mind and makes you use your last penny to subscribe to your Netflix, ibakatv, irokotv, etc.
Remember everything wasn’t given to you a quarter of the movie wasn’t given to you but hunger was created.
They’re certain level of clients you can’t attract without giving premium value, so here I show you how to give valuable content and still draw a line between your free and paid.
So what then differentiates your free content from your paid content?
1. Your free content is like a movie trailer, it provides quality value but creates a hunger for all of it.
Your Paid content is the full movie an in-depth demonstration of your expertise.
Think of ibakatv and Netflix, you can not find their complete movies on YouTube or Facebook but they have every trailer of their movies on their YouTube channel and Facebook page?
2. Your Free content establish the knowledge of a problem & the need for a solution
Your Paid content takes your clients through transformation, from point A to Z
I provide my audience with real value, if there are 10 steps to a thing a give you all but then again not everyone can sit down and implement it by themselves that’s when your paid offer comes in to provide that accountability etc.
3. Your Free content is not structured, you can decide to post one thing today and another thing tomorrow
Your Paid content is in sequence/in order, it talks about a particular solution.
Let’s say they are 5 steps to writing a great copy, your free content can give number 5 before number 3, it depends but you sha get what I’m saying.
But a paid content gives details step by step on how to implement all five and not just knowing them
4. Free content is the Why, What, and basic how of a need. Paid content is the how (step by step) solution of that need
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