If you are somebody that’s always wondered how this video ads creation helps make money online? Congratulations, article was made for you and I will show you step by step move by move to make it happen.
So let’s begin.
All You Need To Know About Video ads Creation And Monetization
The main reason why most people never create video, they never create content is because they don’t understand how the shooting of the video as simple as this one actually lead up to monetization? Why should i create video and post up on YouTube why should i take time off from a busy schedule, creating a Facebook video ads? It took a lot of time before I pieced it all together that’s when everything changed, that is how I scaled my business from seven, eight figures that is how I built a following of millions of people on social media, on Facebook.
Youtube Video Advertising
Now, the difference between YouTube and all these other platforms like Facebook and Google is that YouTube is not really a social media platform it is a search engine. For a really long time, I spent my time focused on energy, building up my audience on Facebook so I build it up to over two million people on Facebook but I for really long time I neglected this because I didn’t understand the power of this.
They begins with this YouTube video advertising that is Keyword Rich where your title is based upon topics that people are searching for. You wanna create Youtube videos based on what keywords people are searching for, so that there’s the odds of you getting discovered on YouTube is a whole lot.
Then, you’re gonna take this YouTube video and you could create a version for Facebook, IGTV, 15-second version of it that goes on Instagram stories that gets people on Instagram to watch the full version on YouTube.
So, ultimately this is how you farm the different platforms so now, one pillar content goes onto all these platforms, creating this omnipresence which is what you want for your audience, you want your audience seeing you across all these different platforms ’cause different people hang out in different platforms so this is meant or cold audiences.
Now, when you start posting these videos nothing will happen, you won’t get any likes, organic reach is an all-time look, faces that made it, pay to play game. So on this first level, this is where if you are running Ads to these cold audiences you would run Ads based on video views or engagements as the primary objective.
Now, the whole purpose of creating content for cold audiences is now that they know who you are what it is that you might to offer this is when you will run Ads to these warm audiences. Now, what makes a great Ad? Over here, this is where I have this thing cut of the middle between warm and cold audiences and this over here is what I call a mother-Ad.
What Is Mother Advertising Agency?
A mother-ad is an Ads that you can utilize that serves both cold audiences and warm audiences. Now, let’s talk about the different type of videos that you could be creating. Ultimately, there are really just four types of videos.
On the right hand side over here this is a video that is direct response it basically is an Ad that says, buy my. (water bubbling) Doesn’t provide value, it’s not entertaining it’s not educational, if you create videos that just our response in nature they’ll be close to zero engagements nobody is sharing it, nobody’s tagging their friends and ultimately, you’ll be paying premium if you run ads like this.
On the other hand, over here this is videos that is just purely for training and it could be a video like this one where it’s you in front of flip chart or in front of a digital stream like this and you’re just teaching there’s no call to action and it’s just educational content.
On top over here, this would be viral content this would be like the funny cat-dog videos that you see that is engaging, that has got a millions of views the people are tagging their friends they’re sharing on social media but there’s no monetization there’s nothing for sale, it’s just viral.
YouTube Ads Branding
And finally, branding. Now branding type of videos, think of it as like a Coca Cola Ad, Superb Bowl commercial Ad where it’s just big companies spending millions of dollars, there’s no call to action but it just makes the brand look good, those are branding Ads, but right in the middle over here that has got these four elements is what I call a mother Ad.
Constantly trying to think like, how can I try to include as many of these elements as possible because when you can do that, that is how you make the most out of what you’re spending in here. So this is what I call a mother Ad and this Ad we serve to cold audience as well as to a warm audience, people has watch your stuff in the past.
So this is when without going too deep into Facebook Ads ’cause we have other videos on those which by the way, if you have not done so I have a full-fledged Facebook training that brings you from beginner to expert, we’ll leave the link somewhere on this video right now, will pop up but basically, it’s a 60-70 minute training video that really talks about targeting, retargeting pixels and all of that, okay.
But ultimately, what we’re really doing is run all these Ads and I call this framework the million dollar Ads to people who now know we exist. So the preference is to run based on conversions now you’re setting them to your sales process your funnel and you want them to convert and now finally, hot audiences are people that’s visiting your site before they know you exist, they’re product aware they know how you can help them they just need to deal right now.
This is when same thing over here, you have your what I call, the mother re-targeting Ad. This mother re-targeting Ad is for people that visited your page, your website your sales process, you’re fee for shipping, your application for them, whatever it maybe but they didn’t buy just yet.
And now you’re gonna send everybody to this mother re-targeting Ad. Now the reason why you wanna have all social proof in one place is ’cause now, you can ask your audience your email lists, your followers, your students to comment on their biggest takeaway on this Ad and that’s gonna put and create so much social proof in one place in order to send people that is still on the fence because now they are seeing all these other comments and testimony on other people and that’s gonna be the most powerful type of persuasion.
I use testimonial videos as an Ad for people that has visited my page but they didn’t make the investment, that make sense? So, this is how use testimonial video Ads same thing for what I call, sizzle reel videos.
What Of YouTube Google Ads
You know the videos where they showcases what an amazing product that is or whether it’s an amazing event or whatever it is a sizzle reel that makes your product or company looks good it does not belong here, it belongs here.
Same thing to finally wrap this up, this would be a video answering objections for hot audiences so for people visiting your site that did not buy you could take up your phone, record a video basically, answering an objection and that belongs over here.
It means that, if you wanna be at the top 1% playing the video game when it comes to monetization it’s about understanding, it’s not one size fits all if you wanna create an omnipresent, be everywhere.
Facebook, YouTube, Instagram. If you are master the game of Ads, it’s about thinking at what stage of the relationship are being with you and speak to them based on where to add in your sales process.
Let me know in the comments below what you’ve learned from this video ads article.